From May 2020 through October of 2023, I began a passion project creating fake craft beer labels of prominent NFL superstars. I gained a modest following/interest on Instagram and Reddit, and to this day I consider it one of the more productive uses of time that I’ve ever enjoyed. While I would eventually move on to new muses, my catalog of over 150 fake craft beer label designs remains one of things I’m most proud of in my professional or personal creative career.